Print headlines out-of-home awards
Print shone in the Outdoor Media Association’s (OMA) 2019 Creative Collection competition for quarter three, with two pieces employing print among the four winners.
The SATC – Intrastate winter campaign for the South Australian Tourism Commission, printed by oOh! Creative Production and produced by creative agency TBWA and media agency Wavemaker SA, won Best Use of Multi-Format; while Innovation in Out of Home went to Paco Rabanne Million X Pac Man, printed by Grand Print Services and produced by Puig/Paco Rabanne, JCDeceaux Creative Solutions, and media agency Starcom.
James Sultana, managing director of Grand Print Services, told Print21 he was glad to have taken part in the Paco Rabanne project, and that his company’s role in the process was straightforward.
“It was a self-adhesive decal applied to a special interactive build within the poster panel. JCDeceaux came to us with the concept, and we produced the print on our HP Latex printer to complement the special build. It was then over-laminated.
“The ideas that JCDeceaux are coming up with are getting great traction with clients,” he said.
The third quarter competition attracted 22 submissions from OMA members including JCDeceaux, oOh!media, and QMS, said Charmaine Moldrich, CEO of OMA.
“This quarter’s entries were dominated by strong, visual campaigns using context and environment creatively. We are seeing more and more that consideration of format plays an important part in being noticed, whether it is large or small format, or within certain environments such as retail and transit.
“Kudos to the creatives who are thinking laterally about the Out of Home channel and using it to its full potential,” she said.
Guest judge Adam Francis of AJF GrowthOps added that all of the entries had stepped beyond traditional uses of out-of-home.
“The winners showcased the strength of Outdoor in communicating big ideas, simply and effectively in concert with their environment,” he said.