Print marketing experts make a mark on PODi

World-class speakers fly in for the PODi AppForum & Expo Melbourne, 22–24
September 2008.

Dave Erlandson of PODi USA and Marian Stefani, a UK-based print marketing
expert head an international line-up at the Australian PODi Application Forum for variable data printing. Twenty speakers will cover the very best in VDP, Web2Print and transpromo at the second regional PODi AppForum.

How to make money with colour digital printing: David Erlandson

David Erlandson (USA), general manager, PODi USA Digital Printing offers a cost advantage over offset printing for short-run colour work, and while that is where the bulk of the volume of colour digital printing lies today, it is arguably not where the big profit lies. New opportunities exist for direct marketing, collateral management, and
publishing that add significant value to customers. Erlandson will describe cutting edge applications and the key requirements to capitalise on these opportunities

 

 

 

It an exciting time to be in print ... if you're well set-up: Marian Stefani (UK), director, RedTie and CCS Digital (UK)

Stefani is a UK-based sales and marketing dynamo who just happens to own a very profitable digital print and world-wide Web2Print software business. By combining the power of digital print with the internet, her two complementary businesses have
helped corporates, large and small, increase their brand value, while meeting localised needs. Travelling to Australia for this year's POdi event her presentation will be practical, entertaining and upbeat, as she challenges delegates to understand areas of new opportunities and increased profitability through VDP and Web2Print offerings.

For full program and registration details www.podi.com.au/appforum08.html  or call PODi on 1300 131 787 or email info@podi.com.au