Print Promotion campaign attacks printing myths

Print must be promoted not pushed aside, according to those behind a new Print Promotion initiative.

The online Print Promotion resource, launched by Printing Industries, provides those in the industry with access to local and international research material, promotional ideas and print-optimised files that can be incorporated into individual campaigns.  It also contains a copy of the letter developed by the Sustainable Print Alliance to Australia’s top 200 companies as part of a campaign to counter the trend towards e-communication and misinformation about the use of ink on paper.

Joe Kowalewski, national communications and technical services manager for Printing Industries, urged everyone in the Australian printing industry to log on and peruse the information.

“Everyone has a responsibility as well as a business incentive to do this,” he said. “To be effective this has to be your campaign because you can do it best, targeted, personalised and showcasing the sustainability, usability, creativity ... of print with any and all other mediums.”

The Print Promotion site also contains a Print Optimised Promotional Material section featuring two brochures and three posters developed by the Australian Paper Industry Association, highlighting the printing industry’s recycling practices and the natural sustainability of paper.

A common criticism faced by the printing industry worldwide is that it is not environmentally friendly. As a result, major corporations are moving towards electronic communication. Kowalewski cited research contained in new publication, Down to Earth, published by International Paper (USA) as evidence that using paper is not detrimental to the environment. “When people use more paper, landowners plant more trees,” he said. “Electronic devices don’t grow on trees.”

The Print Promotion can be accessed by clicking here.