Print revenue is doing better than inflation

The ambitious survey shows that while times have been tough the commercial printing industry has not experienced precipitous declines. While many establishments have left the competitive landscape, average revenue per US establishment has actually exceeded inflation by about two points over the past six years.

Valued-added sales in the printing industry actually outperformed inflation and almost all industry growth came from printers who described themselves as digital print specialists.

The study concluded that the commercial printing industry is a highly competitive manufacturing market that effectively leverages technology to reduce prices for customers and increase value for business owners.

Over the next two years, survey participants expect revenues from offset to decline 7.7 per cent, revenues from digital printing to increase 5.5 per cent, and revenues from value-added services to grow 2.3per cent.

While the industry retains a manufacturing focus, it is moving to more of a service orientation.

77.8 per cent of the respondents claim that “reducing production cost and improving efficiency is a current business strategy,” but many lack the plans to effectively achieve this goal.

If you want to purchase the study from the USA contact Alison Hipp at + 1 (781) 616-2100 or via e-mail at alison_hipp@capv.com