The Print21 Aussie Kiwi Fespa Party is on in Munich tonight, with all Australians and Kiwis at the Fespa Global wide format trade show invited for a stein in the world's most famous pub, Munich's Hofbrauhaus.
The party is taking place at 8pm onwards. All partygoers will be given their first stein (one litre) of Hofbrau beer free, with the hospitality provided by suppliers association Visual Connections and by industry supplier Starleaton.
Hofbrauhaus brews its own award-winning certified pure beer, and is the full Bavarian event, with waiters in lederhosen, waitresses in dirndls, and a nightly oompah band pumping out those irresistible German party tunes.
Wayne Robinson, editor of Print21 said, “Hofbrauhaus is an unmissable evening in Munich, with a brilliant atmosphere. Thanks to the generous sponsorship of Visual Connections and Starleaton, all Aussies and Kiwis making the trek to the Fespa Global show will be able to enjoy a free refreshing stein in the legendary pub tonight, after a long day in the expo halls. They will also be able to network with their peers from the ANZ printing community, and with printers from around the world, all in Germany for what is the biggest event in the wide format calendar.”
Hofbrauhaus is located in the heart of the Aldstadt (old town). The Aussie Kiwi Fespa Party will kick off at 8pm on the Thursday and run until midnight, and will be located in the main Schwemme hall, near the oompah bandstand.
All Aussies and Kiwis will receive a beer token on arrival at the party, from Print21 editor Robinson; Jenny Harris, event manager at Visual Connections; or John Buitenkamp or Cleition Schneider from Starleaton - all of whom will be be near the oompah bandstand - which they can then exchange at the Hofbrauhaus bar for their free stein.
Robinson said, “We thought 8pm is a good time to start, so printers can eat something before they get to the beer. You can actually eat in Hofbrauhaus, it serves a top selection of traditional delicious Bavarian fare. There are also multiple restaurants in the vicinity. Hofbrauhaus is open until midnight so there is plenty of time to get to the beer.”
Hofbrauhaus has been serving beer and atmosphere on the same site every night for the past 450 years. Its beer is brewed according to the strict German beer purity regulations, enacted in the year 1516, and believed to be the world's first food and beverage law.