Print21 Online Book Club - Pocket Pal: Graphic Arts Production Handbook
This month's publication from Print21Onlne Bookstore is the latest edition of the industry standard reference work, Pocket Pal . Published in the USA by International Paper this handy, pocket-size introduction to the graphic arts has long been regarded as the industry’s bible. Generations of industry professionals have relied on this indispensable guide.
First published in 1934 and now in its 18th edition this millenium edition is better than ever. Pocket Pal: The Graphic Arts Production Handbook is the ideal companion for everyone from printers to designers – anyone who wants a quick authoritative reference work to the printing industry.
In this major revision, technology, both present and future, is the major theme. Editor, Michael H Bruno, says he wanted to ‘put conventional and digital printing into proper perspective and show what impact the new systems are having on the present and future uses and markets of printing’.
Among the many contributors is Frank Romano, Chairman of the School of Printing, Rochester Institute of Technolgy.
Pocket Pal is an inexhaustible resource. Easy to read, it provides printing and graphic arts professionals with the wherewithall to fully understand all facets of the industry. It is the ultimate argument solver filled with facts, figures, diagrams and illustrations of all major processes.
The book provides detailed, concise information on prepress, press and post press, with individual sections on paper and a graphic arts glossary. Readers will find information for prepress on types and typographics, including proofreading, type, colour charts and digital prepress.
The printing or press section outlines presses and digital presses, inks and outcomes before moving on to postpress detailing binding, finishing and distribution.
The Pocket Pal also has an excellent informative and comprehensive history section, which details ‘the evolution of printing’, photography, lithography, printing papers and inks and digital imaging and printing.
This book is a pocket-sized must-have for all industry professionals.
ORDER NOW ! –
Order Pocket Pal: Graphics Arts Production Handbook by email: books@print21.com.au for $Aus66.00 (inc. GST) plus postage. An email confirmation will be sent to you BEFORE any order is processed. This exclusive offer is only available to Australian and New Zealand professionals through Print21Online.
This month's publication from Print21Onlne Bookstore is the latest edition of the industry standard reference work, Pocket Pal . Published in the USA by International Paper this handy, pocket-size introduction to the graphic arts has long been regarded as the industry’s bible. Generations of industry professionals have relied on this indispensable guide. 
The book provides detailed, concise information on prepress, press and post press, with individual sections on paper and a graphic arts glossary. Readers will find information for prepress on types and typographics, including proofreading, type, colour charts and digital prepress.