Printer’s Profit Manifesto Part 3: Nick Devine

Good things come in threes and this week, sales expert Nick Devine returns with Part 3 of the popular Printer’s Profit Manifesto.

If you’ve ever been puzzled by the sales process and wondered how to help your sales people or were curious as to how profit leaders manage their sales team then Printers Profit Manifesto Part 3 will help you.  Think of it as a special guide for printers who want to increase sales and improve profits.  

I suspect that I'm a lot like you. I (along with two partners) own a printing company. Being a company owner is serious business. 

I don't take sales and profits lightly. I've worked hard to get where I am. Just the thought of getting blindsided by the current market conditions gives me the chills. I don't need competitors stealing my clients. I don't need every estimate I do to be undercut by some low-cost provider with an inferior offering.

I don't want to spend all my time trying to persuade well-intentioned and often hard-working salespeople that we have to find another way to compete other than on price.  I don't want to have my team doing endless estimates, a decreasing number of which end up in actual sales. I'm sure you feel the same way.

Years ago I discovered that there was another way to attract customers, increase sales, and boost profits – without playing the traditional selling game. 

31 years ago I started off in sales and quickly discovered I was no natural salesperson.  I just didn't have what it took.  I failed and rapidly got fired from three difference sales jobs for total incompetence. 

Because I was so bad at selling (and quite shy) I had to learn a step-by-step way of doing it instead.  Let me share it with you.

Four-part sales process

What I eventually discovered was that there was not a single sales system.  I had to have four systems, one for each part of the sales process.  This took me years to figure out.  Maybe that’s because those rumours about the Irish being slow are true?

Once I finally worked out that I needed four systems it radically changed my results for the better.  My colleagues suddenly thought I had acquired magical powers because I was winning so much new business.

But here’s what was even sweeter.  I could now coach my own sales teams to bigger sales results faster.  And it became incredibly easy to do once I had all four systems in place. 

All I’d do was look at a sales team, look at the four parts of the sales process and see which part of the process was underperforming.  I’d then focus on putting 80 per cent of the teams’ energy just on fixing that single part of the process. 

No need to fix everything, just fix the underperforming part. 

When you go to page 66 in Printers Profit Manifest Part 3, I’ve laid it all out for you. Grab your copy by clicking on this link.

Step-by-step, you’ll see how it’s done.  I’d recommend you read it twice because the first time it all just seems too easy to believe. 

But when you apply this system, you will be seriously impressed with the results you get.  You will be able to look at any salesperson or sales team and instantly see what needs to be fixed.  And you’ll know how to fix it.  And that will make you feel confident and relaxed about the future of your business. 

Time And Productivity Strategies For Printers

I’ve put a bonus section into Part 3 of Printers Profit Manifesto.  Here’s why. 
We’ve covered a tremendous amount of great information in Printer's Profit Manifesto.  Ideas that can irresistibly attract great customers, increase sales, boost profits and finally give you a predictable sales and marketing system. 
But none of it will help you if you don’t use it.  This bonus section of the Manifesto is designed to help you implement.  And failure to implement will drown your chances of success in a sea of good intentions. 

   
Poor Implementation Is A Potent Destroyer Of Great Companies
Most business owners don’t suffer from a shortage of bright ideas.  They suffer from poor implementation skills. 

Mastering implementation is all about mastering your time.  You already know you want the better result you dream about.  You want the profitable customers, you want an increase in sales, you want a more valuable company, you want to boost your profits, you want to protect your best customers and you want a sustainable competitive advantage.  And to make that happen you need a time management system that works. 

A New Framework For Dealing With Time
On page 76 of Printers Profit Manifesto Part 3, I’m going to introduce you to a new framework for dealing with time.

The kind of productivity gains you are looking for can only be achieved with a new kind of framework for dealing with time.  An approach that is simple to understand and implement.  A strategy that gets immediate results with minimal disruption. 

I've experimented with a broad range of planning and implementation systems over the years.  I’ve also observed other business owners and salespeople do the same.

Let me share with you seven lessons I've discovered beginning on page 76.  Click here to get started.