Printers profit at Ipex: Nick Craig Waller

Ipex is drawing closer and optimism is in the air, writes Nick Craig Waller, marketing director of the premium print trade show, who has tips on how to turn your trip into a profitable experience.

At the time of writing there are encouraging indications that by May when Ipex will open its doors for eight days, we will see the global economy begin to recover. However, recent findings from our Global Print Survey indicate that the majority of printers surveyed continue to worry about flat or declining sales. In addition to their sales trauma, they also cited increasing profit margins and controlling costs as the biggest issues facing their business.

Like all the major exhibitions in the industry, Ipex provides an unrivalled opportunity to meet and talk with your suppliers, competitors and customers, and to see the equipment that will shape the future of your business. However, a visit to Ipex wouldn’t be complete without picking up some valuable business tips from industry experts as well.

For the first time ever, visitors to Ipex will be able to take advantage of a new, free-of-charge training and seminar programme at the event designed to tackle the issues that keep most printers awake at night. Designed to accommodate up to 60 people, the Printers’ Profit Zone will offer dynamic and interactive Master Class sessions.

Each Master Class will offer practical advice in the areas of growing sales, increasing profit margins and improving cashflow. The sessions are being run by Nick Devine, the founder of www.theprintcoach.com. The finance Master Classes will include experts from both inside and outside the industry. There will be four Master Classes a day on hot topics such as ‘Lead Generation for Printers’, ‘Compensating your Sales Team’, ‘Value-Based Selling’, ‘Wealth Protection’, ‘Raising Finance’, ‘Profitable Marketing’ and ‘Attracting Ideal Clients’.

So, if you haven't done so already, log on to www.ipex.org/register to pre-register for what we believe will be the most important Ipex ever. Arrange your travel, book your hotel, check out the excellent exhibitor line up and visitor features, and get ready to pick up some valuable business ideas that will help your business flourish.