Printers take on One Solution for MSP shift

Fuji Xerox’s Software as a Service (SaaS), OneSolution, Endless Possibilities, is steadily transforming Australian printers into full marketing communications service providers.

Launched last year at PrintEx, this first of a kind Australian offering is helping companies shift from a traditional core print offering growing their business while reducing operating costs.

Peter Brittliff (pictured), marketing manager of Graphic Communications Software Solutions at Fuji Xerox Australia says the OneGifting and OneWebPrint have been extremely strong performers, particularly in the lead up to Christmas.

“OneSolution has been successful in such tough economic times, because it gives our customers a way to grow their business without massive capital investment or IT skills. Although interestingly we’ve experienced slower uptake of OneMedia (cross-media marketing), a key growth area globally at 22% CAGR. Printers seemingly are are slow to move their business into that space.

“Most printers know that they’ve got to move into marketing services, but they don’t know how to make that step into cross-media. They are looking at the shorter-term wins, which is taking cost out of their business, as most people in survival mode will do,” he says.

The OneSolution subscription model allows print-for-pay businesses to easily transform their website to a branded online storefront. Adding more functionality to the backend, while reducing operating costs at the same time, takes the IT overhead out of the equation and frees up the sales staff.

“We will be adding a lot more functions and offerings to the OneSolution package in 2012, and as new features come online our subscribed customers will get them automatically. I think you’ll find a lot more cloud offerings come on line after drupa,” says Brittliff.

Fuji Xerox will provide a full range of on-demand support services, including training, marketing consultation and business development to ensure that customers get the most value from software subscriptions and maximise return on investment potential.

One Solution packages three key end-to-end software services from which customers can select:

• OneWebPrint – Web to print services through a partnership with Online Print Solutions, which expands its existing range of solutions, Freeflow Web Services and XMPie Ustore.
• OneMedia – Cross media marketing solutions including all non-print campaign functionalities – email, rurls, web and campaign analytics.
• OneGifting – Photo gifting services such as photo-books and production of photo marketing collateral