Printing Industries NZ slaps on a fresh coat of paint

The unveiling of the new image was timed to coincide with the first day of Printech 2006 earlier this month and was implemented to emphasise the combined expertise of PrintNZ and PrintNZ Training to provide a single resource centre for the industry.

Over 100 printing industry members attended the breakfast function at the ASB Showgrounds, with Joan Grace, CEO of PrintNZ, introducing the new brand. Prime Minister Helen Clark was present at the event and commented on the “smart modern look” that the new branding offers.

“It is great to see such close links between the training and membership organisations - in particular the emphasis placed on industry training. In an industry made up of many small to medium size businesses, it is important that they have the support of industry training,” said Clark in her speech.

(L to R: Jacob Wentholt, apprentice of the year, Amcor Flexibles Australasia; Grant Chellew, Keith Mackenzie, Simon Ellis and Warren Leslie from PrintNZ; Helen Clark, Prime Minister of NZ; Graham Fear, PrintNZ Training; Joan Grace, PrintNZ/PrintNZ Training CEO; Paul Tolich and Nigel Harrison from PrintNZ Training Board)

“Government is interested in working with industry to increase skill levels and in particular increase the numbers of modern apprentices. Currently there are 9000 Modern Apprentices in training and it has been refreshing to see employers take to the Modern Apprenticeship scheme after the 'skills holiday' of the early 90's.

“We hope to have 14,000 Modern Apprentices by 2008. The way to achieve this is to have a strong partnership between Government, business and the individual worker who are committed to training.”

After the breakfast event the Prime Minister strolled around the exhibition halls talking to exhibitors about their displays and the industry in general.

For more information on the new brand, including a copy of the new logo and brand guidelines, visit the member's download page at www.printnz.co.nz.