Prografica goes online with web development business Seeclear

Kerim El Gabaili, CEO of the Prografica Group, has his sights set on moving beyond the realms of a traditional print business.

The progressive Sydney-based company purchased web development and logo design business, Seeclear, last month as part of its plans to  grow its online presence and services. Seeclear has previously been responsible for a number of major projects, including the website for Cartridge World, Kleenmaid and Lowes.

“We believe that all the mediums are integrated and if you have the  right expertise in each area then you can deliver a full solution to  the customer,” El Gabaili (pictured) said. “We are already using online and offline strategies, so this was the next strategic move for us.”

Seeclear has now changed its name to Prografica Online Systems, with Brad Martens stepping up as the new managing director, while another three of the original staff have moved over to the new premises in Auburn.

The acquisitions will not end there for Prografica. According to El Gabaili, the company is currently in the process of looking for more businesses, not limited to the printing industry. “We are looking to buy a print company that has a five-colour machine, but may also look at merchandising or even an ad agency,” he said.

Last year, Prografica received the Deloittes Fastest Growing Business 
in NSW Award at the FBA Business Conference, a PODI best practice for an International Direct Mail campaign and a Printing Industry Innovation award. Gabaili attributes the company’s success to its forward-thinking approach. “We are always setting new goals and don’t like to sit still,” he said.  “You can’t afford to do that in our industry.”