Prografica makes a mark at AMI Awards

Sydney printer, Prografica, makes waves with its Conference by the Sea campaign.

The Sydney-based company was a New South Wales finalist at this year’s Australian Marketing Institute awards for marketing excellence.

Through the use of multi-channel marketing applications and the use of variable data and variable imaging, the innovative product produced by Prografica on its Canon ImagePress 7000 delivered a 30 per cent response rate for the customer and proved to be an award winning submission.

According to Kerim El Gabaili, (pictured) CEO of the Prografica Group, no other printer received an award at the event held this month.

“For the business model we are trying to evolve into, which is a production agency, this award is a great way of gaining further credibility for what we do,” he said.

“Printers are constantly being told that they need to add value to what they do; the big digital suppliers are providing software and technological opportunities and it’s our responsibility to learn how to apply them and empower our customers. If we can achieve that it’s a great opportunity to a printer.”

Prografica has also recently joined 10 Thousand Trees, an FSC-certified program that enables printers and their clients to not just offset the paper they are using in a print job, but to create an ongoing legacy to make the print industry’s paper consumption sustainable into the future.