Putting digital business in the fast lane

Just-in-time printing and one-to-one and e-based communication services continue to transform our industry at a rapid rate.  These trends are enabling graphic communications providers to increasingly meet their customers' specific business needs for relevant communication delivery - rather than simply manufacturing print pieces.

The print providers who show healthy profits are usually those who develop the right business model, the right workflow and use the right technology. 

Fuji Xerox Australia has developed a range of tools and programs geared towards helping   communication providers expand and enhance their service offerings, thereby ensuring their own success.  

This suite of business development tools, called ProfitAccelerator was designed from customer input and from Fuji Xerox's digital printing expertise. It provides the knowledge and tools to assist customers to spot new business opportunities and speed up their return on investment in digital technology.

Each of the four main modules focuses on a particular aspect of the digital printing business and separately addresses executives, the sales and marketing division, and operators.

* Financial Assessment Tools
~ a workflow cost comparison module, allowing print providers to easily determine digital vs. offset printing cost and profit for any job. This program enables printers to forecast cost savings over months and years by integrating digital capabilities into their business and analysing the entire workflow from database management through to mailing and distribution.

* Sales and Marketing Tools
~ aimed at developing effective, innovative ways to generate anticipated volume and revenue. This module offers everything from marketing plans to open house guidelines to the means to create portfolio samples almost instantly.

* Creative and Design Resources
~ a set of tools to help providers increase digital print sales to advertising agencies and graphic design companies. The suite includes creative industry applications, case studies, 'how-to' articles and business-building presentations aimed at helping print providers develop their digital printing prospects.

* Training Resources
~ Knowledge is power when it comes to digital printing. Learning how to most effectively use, market and sell digital printing is essential to success. This module is designed to teach everyone from operators to salespeople all they need to know about the benefits of digital printing and how to talk to their customers about adding value to communication.

ProfitAccelerator is a key component of Fuji Xerox's ongoing efforts to help its customers diversify their business offerings and in turn, present the print provider with an opportunity to strengthen relationships with their customers.

Long-time Fuji Xerox customer, Howard Long, managing director of message communication and print production company, DTS, is busy working his way through the marketing and business plan. Its components comprise: Planning for Success; Taking Stock of Your Business; Marketing for Success; Setting Goals and Objectives; Evaluating the Marketplace and Marketing Strategies for Success.

Said Long: "ProfitAccelerator has sharpened my business focus. After working for so many years within the same industry, my motivation to try new things had dulled slightly. Before even completing the program, I can see that my re-energised approach has flowed through the entire DTS team. We have already  started instituting innovative new production processes and taking DTS's colour services in new directions to help us generate new business."

"Through ProfitAccelerator, Fuji Xerox gives its customers the necessary tools and support to prosper," said Nick Kugenthiran, general manager of Fuji Xerox's Integrated Sales and Marketing Division. "By being able to take a measured approach to assessing digital printing opportunities and determining how best to increase bottom line results, print providers are much more likely to achieve long term prosperity. Our ProfitAccelerator programs are further demonstration of Fuji Xerox's commitment to long standing partnerships with our customers and delivering real value by taking an active interest in their businesses."

For more information on Fuji Xerox's ProfitAccelerator, contact Fuji Xerox on 13 14 12