Queensland Minister Tony McGrady launches IPG Digital
The first in a series of high profile HP Indigo press launches scheduled throughout the country over the next month will give Queensland’s latest digital printer a head start over the competition. According to Rod McCall, IPG Print managing director, (pictured on left with Tony McGrady, Minister for State Development) the opening of the new IPG Digital premises across the road from head office in Kedron, represents a significant investment and is an ongoing part of the manufacturing strategy of the group.
“IPG Print has used state-of-the-art equipment for some time. Our design, prepress and press departments are fully integrated and digitally networked using the latest in PDF workflow, computer-to-plate and CIP3 technologies. Adding to this technology, digital print offers capabilities that were either not affordable, or not possible in traditional press environments such as variable data customised printing, offset quality colour in affordable short run lengths, zero wastage, and full electronic management of data,” says McCall.
Queensland Minister Tony McGrady launched the new division on Tuesday. IPG Print has been the recipient of a State Development grant to upgrade its e-commerce and online print management System. McCall maintains the move is in response to changing market conditions.
“Industry research indicates that print runs in general are falling,” McCall says. “High quality, full colour, shorter print runs with the ability to vary data are becoming more sought after. Organisations are seeking to maximise their marketing dollar with targeted direct mail campaigns and minimise their print spend with short run up-to-date materials printed on demand. This print management approach eliminates the need for bulk storage costs and wastage when material becomes outdated,” he said.
Formed in 1997 as Interforms Printing Group, IPG Print is recognised as a Queensland leader in providing print solutions – from concept to production.
According to Phillip Rennell, manager Colour Images, the Currie Group’s digital printing arm, (pictured) the decision of IPG Print to opt for the HP Indigo solution is typical of experienced print producers making the shift to digital. “Over the next few weeks we have presses going in to some of the largest and highest profile printing companies in the country. When industry professionals who really know their print compare digital printing presses, they invariably choose the HP Indigo,” he said.
“For them it comes down to image quality, and the ability to print on the widest range of substrates. In the areas that matter nothing touches the HP Indigo. Ask any printer.”
The first in a series of high profile HP Indigo press launches scheduled throughout the country over the next month will give Queensland’s latest digital printer a head start over the competition. According to Rod McCall, IPG Print managing director, (pictured on left with Tony McGrady, Minister for State Development) the opening of the new IPG Digital premises across the road from head office in Kedron, represents a significant investment and is an ongoing part of the manufacturing strategy of the group.
According to Phillip Rennell, manager Colour Images, the Currie Group’s digital printing arm, (pictured) the decision of IPG Print to opt for the HP Indigo solution is typical of experienced print producers making the shift to digital. “Over the next few weeks we have presses going in to some of the largest and highest profile printing companies in the country. When industry professionals who really know their print compare digital printing presses, they invariably choose the HP Indigo,” he said.