RFID showcased in a massive way at Retail Technology Expo

RFID is being pegged as one of the biggest incoming developments for the label and tag industry and involves the tracking of goods as they move through stores and supply chains.

Visitors to the Retail Technology Expo, held at the Melbourne Convention and Exhibition Centre from September 19-21, will wear electronic name badges containing RFID tags and the identification data will be instantaneously 'captured' and displayed by readers, offering an insight into how the technology could translate to a retail environment in the future.

NCR Australia and Symbol Technologies are supplying the RFID tags and readers, exhibiting it on their stands along with Fujitsu Australia, Pronto Software and GS1 Australia. Todd Blake, exhibition director, says it will offer the first chance for many visitors experience a personal encounter the technology.

“The future direction of retail will see RFID tags emerging in competition with the omnipresent barcode, and this exciting new addition to the show allows visitors to come to grips with a technology that is often talked about in a retail context, but rarely personalised in an interactive setting,” he says.


Some of the benefits of RFID are that it can be read from a greater distance and be updated with new data at any time; codes can identify an individual item (not just a type); RFID tags are more durable than labels; a single scan can read multiple items.

The Shopfit & Design Expo will run concurrent to the Retail Technology Expo over three consecutive days, and together the events will showcase the latest retail technology solutions, supply chain and logistics developments, point-of-sale equipment, financial and back office software, the latest shop fitting products and retail design solutions.

Visit www.retailexpo.com.au for more info.