Roland DG rolls out full range of wide format

There’s never been a better time to get into digital wide format printing and, to help you do just that in the lead-up to PrintEx11 and the Visual Impact Image Expo, Roland DG has produced a helpful guide to this fast-growing market.

The global market for wide format digital inkjet printing is estimated to be worth a staggering $80 billion per year, and yet commercial printers occupy less than 5 per cent of this sector.

This is somewhat surprising considering there are very few barriers to entry; a commercial printer producing wide format prints is really no different to one producing any other form of colour printing except that the finished product is generally considerably larger – as indeed are the potential profit margins. And high profit margins represent one of the best reasons for getting into wide format printing right now. If you’re a commercial printer, you already know how to print. You understand colour and how RIPs work and, best of all, you already have a customer base that is probably already buying wide format print elsewhere. The only trouble is they probably haven’t been buying it from you.

Getting into wide format digital print means that you’ll be able to offer many of your customers a huge range of new output and services that they’re either looking for or are already buying from someone else. This means you’ll quickly be able to build loyalty with your customers and win valuable new business at the same time. Wide format digital printing is where you’ll discover a whole host of new markets and where the range of applications for print is still growing, delivering a highly profitable new income stream to exploit.

More than big prints
The key to keep in mind with wide format is that it’s so much more than just big prints. You can quickly produce highly personalised output economically in quantities where the minimum run length is one and where the lead time is now. And the best thing about it is that it’s all touch-button simplicity, just the same as any other form of digital printing.
The applications for wide format are practically limitless. Whatever your customers need, whether it’s big or small, for indoors or out, be it labels, decals, posters, banners, window graphics, exhibition banners, point-of-sale collateral, vehicle liveries or bus shelter posters, getting into wide format means that you can do it all.

Wide format printing is now in demand everywhere. Retail, commercial or industrial, manufacturer or supplier, private or public – any enterprise that needs to promote or inform is a potential customer for wide format printing. Advertisers need posters and banners. Shops and stores constantly have events to promote, new pricing to announce and point-of-sale campaigns to wage. Exhibitions and events need colourful graphics and exhibitors need stand displays. Transport fleets need printed liveries. Businesses everywhere need signs, while government buildings and other public institutions need posters and way-finding signs. You are probably already doing business with many of these types of customer.

There is an emerging trend that sees existing wide format display graphics companies install short-run, cut-sheet digital print engines in order to offer their wide format customers a more inclusive printing service. So why don’t you consider broadening what you offer your customers, too, by moving into wide format print? There is a constant stream of new materials and applications that keep wide format print buyers busy looking for the next new thing and which you can produce easily and profitably.

The very fact you service the commercial print market creates numerous opportunities to sell wide format output too. Turn commercial business into wide format opportunities by making sure that you carry compelling samples of the output that you can now offer. As your experience grows, you’ll make wide format a powerful differentiator in your business and expand the range of output on offer.

Get into Roland
There’s never been a better time to get into wide format. Wide format’s time is now and this is your opportunity.

Roland DG is at the top of the tree for wide format printing, manufacturing high quality and reliable solutions with strong build quality and durability that your business can depend upon and trust. With more than 100,000 hardworking installations, Roland DG has helped businesses of all shapes and sizes to get into wide format and succeed.

Roland DG will have the full range of wide format solutions on display at PrintEx, so call 1800 500 119 today to make an exclusive appointment with a wide format specialist and find out what wide format can do for your business. For more information visit www.rolanddg.com.au/getintoroland or call 1800 500 119 to get hold of the ‘How to get into wide format digital print’ guide.