Roland DG Australia is running a unique program at PacPrint and Visual Impact that will see the company deliver large format prints for several non-profit organisations as part of its printer demonstrations at the show.
Roland DG is one of the hundreds of exhibitors at PacPrint this week that will be showcasing the latest in print technology. A big part of showcasing these devices is of course printing samples in order to demonstrate the printing speeds, print quality and range of applications possible.
"Typically, we produce lots of print over the five days of the exhibition, running sample prints to demonstrate our wide format devices," said John Wall, sales director at Roland DG Australia. "In fact, our new PRO4 XF-640 in particular runs so fast that it can literally go through a 50-metre roll of media with commercial grade print, in under an hour.
"Too often, this print just goes to waste, with much of it simply thrown out by visitors or exhibitors. You can only imagine the total amount of 'demonstration' print that will be printed at this show by all the exhibitors. So at Roland DG, we plan to give this print purpose," he says.
Roland DG Australia is partnering with Oxfam Australia, World Vision Australia, SurfAid and industry organisation, VISA, to deliver over 1000 square meters of usable print for various campaigns these organisations are running. Thanks to media partners, Shil and Avery, Roland DG will be using Sihl Quadrosorb 3526 matte poster paper and Avery 4130 for banners.
SurfAid's Director, Marketing and Communications, Kirk Willcox, said it was a great initiative from Roland DG Australia and much appreciated.
"Being a small, non-profit organisation we have little budget for printing new marketing collateral," Willcox said. "This is of great benefit for our organization in helping to promote awareness of our work and we applaud Roland DG Australia for their creative thinking to benefit non-profits."
Zane Kuramoto, Creative Director at World Vision Australia was also grateful for the support - "These generously donated large scale prints will offer our staff and supporters the opportunity to see a selection of our beautiful photographs like never before and reconnect with the people we serve from communities all around the world. For this, we're truly thankful."
"We are excited to be able to support these great causes," said Marc Margetts, Managing Director at Roland DG Australia. "What better way to use our printing at the show than to offer it to organisations that do such good work in the community and around the world. We hope these prints help to make a great impact for these organisations."
Roland DG also announced this week it was embarking on a partnership with creative organisation Body Of Work, a division of ArmstrongQ – the results of which is being shown this week at PacPrint.
- An award-winning collaboration, the Best Of Show work: 'Pas De Chasse'.
The combined effort between the two companies produced the first Australian entry to win the prestigious Best of Show at the Printing Industries of America awards in late 2012. To celebrate the success, Body of Work and Roland DG are giving away one of the unique Body of Work pieces valued at $25,000 at PacPrint & Visual Impact 2013.
"Body of Work has a simple philosophy," said Bob Armstrong, principal of Body of Work. "True progress is made by not following in the footsteps of others. Based on this, in 2006 we set out with the goal to produce the best printed product in the world."
The application of this philosophy has made Body of Work the benchmark in establishing and applying original creative directions primarily in communication strategy, design, photography and the establishment of new frontiers in print.
Roland DG Australia has been working closely with Body of Work team to achieve these new frontiers in print. Marc Margetts, managing director at Roland DG Australia was proud that Roland could play an integral part in this unique project.
"Roland VersaUV technology has allowed Body of Work to push creative print boundaries," said Margetts. "We are very excited to partner with Bob and the team at Body of Work. The quality and breadth of their work is simply amazing and was ultimately recognised by receiving the most prestigious print award in the world."
The Best Of Show 'Pas De Chasse' will be on display on the Roland DG stand at PacPrint and Visual Impact 2013, along with other award winning Body of Work pieces. Further to this, Body of Work and Roland DG will also be giving away a limited edition Body of Work piece valued at $25,000 at the show.
Visit Roland DG at stand #4318 at PacPrint and Visual Impact to see how Roland DG is giving purpose to print.