Salmat strengthens transpromo push with Oce JetStream

Major investment in Australia’s first two Oce JetStream 2200 MICR colour inkjet continuous print systems gives communications company, Salmat, scope to build on its transpromo work and move into variable catalogue publishing.

The Océ JetStream 2200 MICR is a digital, full-colour printing system that will be used to enhance both the look and feel of Salmat’s multi-channel transpromo work. One of the presses will be installed in Salmat’s New South Wales facility, with the other one going to Victoria.

Nick Debenham, CEO of Salmat’s business process outsourcing division, said that Océ was chosen after a “rigorous” digital inkjet printing tender process. “Océ provided the most competitive solution and demonstrated evidence of extensive product knowledge and application globally,” he said.

“The new technology will enable us to create new business opportunities and grow revenue from our current customer base by transitioning clients to colour at market-competitive pricing. This latest investment in Océ will also enable Salmat to offer complementary markets, such as variable catalogue publishing.”

Pictured: Nick Debenham (left) with Simon Wheeler of Océ.

According to Océ’s managing director, Simon Wheeler, the JetStream units will be supported by two new Océ ColorStream10000 flex digital printing systems, which will replace older PageStream systems.

“The toner-based printing systems will deliver flexibility and support to the JetStream purchase as the company converts to greater use of colour with a flexible migration policy between the two technologies,” Wheeler said.

The investment asserts Salmat's focus on and commitment to print, after last week unveiling a Local Direct Network that will encourage local businesses to use printing for direct marketing.