‘Schmart’ marketing with PMP

PMP’s Schmart Marketing conference will roll around again in Sydney and Melbourne this month, bringing with it some of the most respected and well recognised experts in marketing, advertising, retail, engagement and social media.

Last year, the print and distribution company flexed its marketing credentials by launching the inaugural Schmart Marketing conference. This year’s event looks set to follow suit, featuring industry experts who will share their thoughts and advice to help businesses create captivating brand experiences and build powerful customer relations.

Returning to speak at this year’s conference will be Jeffrey Hayzlett, best-selling author of The Mirror Test and former Fortune 100 C-suite executive, who will be conducting the event’s chair address. He has appeared on Fox Business News and Celebrity Apprentice with Donald Trump among other business programs.

This year, Hayzlett will be joined on stage by Cudo chief, Billy Tucker; Dan Gregory, ‘The Gruen Transfer’ regular and CEO of innovation and engagement company, The Impossible Institute; viral and social expert, Scott Stratten, author of UnMarketing; and many other leaders in the field.

The Schmart Marketing conference operates on the philosophy that, while the tools and media landscape may have changed for marketers, the basic principles still apply. Following this principle, the event will help marketers get the right message to the right audience at the right time.

The event is designed to enable marketers to look beyond social media and online tools and explore how, combined with traditional media, they can be used to connect and engage with customers to build lasting one-on-one relationships in a multichannel environment.

The conference will take place in Melbourne on 21 February at the Sofitel Hotel Melbourne, and in Sydney on 23 February at the Four Seasons Hotel.

Click here to register.

Click here to watch Jeffrey Hayzlett's presentation from last year's Schmart Marketing conference.