Scodix, a leading provider of digital enhancement presses for the graphic arts industry, has signed a global partnership agreement with Avery Dennison that includes the biggest customer deal in Scodix history.
Under the terms of the agreement, Avery Dennison Retail Branding and Information Solutions (RBIS) - a global leader in apparel and footwear branding, packaging, labeling, and RFID solutions - will acquire ten Scodix Ultra Pro Digital Enhancement presses.
The ten Ultra Pro presses - with the full range of Scodix enhancements - will be placed in Avery Dennison RBIS facilities around the world and be used primarily to enhance customer tags and brand labels.
“Avery Dennison RBIS is a worldwide leader in branding solutions serving the most inspired brands in the apparel and footwear industry,” said Charlie Brown, head of global innovation, Avery Dennison RBIS. “Clothing and footwear manufacturers are constantly seeking new solutions that elevate their brands, especially at point-of-purchase. Using Scodix, we service their evolving demands for greater branding differentiation and personalization, helping them to display their offerings as a more premium product. One of the first customers to preview and adopt our Scodix enhancement option was outdoor apparel leader, The North Face. When we show customers Scodix for the first time, you can feel their energy shift, creating a 'wow' factor.”
Since 2009, Scodix has become a leader of digital enhancement of printed products, replacing time-consuming and expensive elements of traditional analog practices with effective digital solutions. Scodix has made finishing techniques such as embossing, foiling, silk screening more feasible and attractive to both service providers and consumers. Currently, Scodix offers nine enhancement applications.
“Avery Dennison RBIS is recognized as the leader in labeling, branding and packaging solutions and we are honored to be their production partner,” said Jason Rollo, director of global strategic accounts, Scodix. “We started to work with Avery Dennison RBIS in early 2015, and have gained their trust with consistent reliability and quality productivity. The expanded adoption of Scodix in their global operations is further evidence of the acceptance of the digital printed enhancement category we pioneered and have nurtured to prominence.”
To learn more about the impact of Scodix on the apparel industry, watch this video.