Sensis slashes jobs…again

Only days after Sensis announced it welcome the revamped Google AdWords program to its host of services and boosted its mapping offering by launching a national address file database, the company has axed a further 23 jobs from its ailing Yellow Pages print directories business.

The move follows Sensis’ decision earlier this year to cut 120 jobs from its ranks in response to falling Yellow Pages sales, and applies to mostly middle management and back-office roles within the company.

The job losses reflect an overall strategy within the Telstra-owned company to expand its online and digital offerings while stemming the losses from its printed products. In March this year, Sensis CEO, Bruce Akhurst (pictured), announced an overhaul of the business, which focused firmly on digital services.

While Sensis winds down its printed Yellow Pages service, it is eagerly trumpeting its new digital services, with the company announcing earlier this week that it had boosted its mapping offer by launching the Sensis National Address File, and welcoming the arrival of Google’s refreshed AdWords advertising program into its swag of services.

The Sensis National Address File is a database of geo-coded Australian commercial and residential addresses – over 9 million of them – to allow government agencies, emergency services, and insurance companies to accurately locate physical addresses across Australia.

As an authorised reseller of Google’s AdWords advertising program in Australia, Sensis also announced this week that it was pleased to welcome the refreshed version of the program, which now includes the new Premier SME Partner Program (PSP).

This new addition allows Google AdWords partners like Sensis to connect with small and medium-sized businesses that want help with creating, managing and optimising their online advertising campaigns.