Shockwave – Adobe goes googling

Adobe's Macromedia Shockwave Player installation process for Internet Explorer on Window will now be able to access the Toolbar. With over 200 million downloads to date, the Macromedia Shockwave Player is the Web standard for multimedia playback.

Available for free, the Shockwave Player allows users to view interactive Web content such as games, business presentations, entertainment, and advertisements from a Web browser. Hundreds of thousands of Shockwave Players are downloaded every day, and Shockwave Player is installed on more than 55 percent of internet-enabled desktops.

The Google Toolbar is a free download that adds a Google search box to a Web browser, so users can access Google search capabilities from any Website. The Toolbar also includes features that make browsing more efficient – such as suggestions as you type in the search box, a spellchecker, and a pop-up blocker.

“As leaders in our respective market categories, it's fitting for Adobe and Google to work together to improve the ways customers engage with ideas and information," said Shantanu Narayen, president and chief operating officer at Adobe.

"Our customers will benefit from the power and convenience of the Google Toolbar, and the popularity and reach of Adobe technology gives Google even broader exposure to a growing base of consumers. We expect the agreement to represent significant revenue to Adobe over a period of years."

"Adobe customers are some of the most savvy, enthusiastic consumers of Web content, and we think they'll love the fact that Google Toolbar will let them take the power of Google search with them anywhere on the Web," said Omid Kordestani, senior vice president of global sales and business development at Google.

"Adobe and Google are teaming up to help users more easily and quickly find the ever-increasing sources of information that are important to them."