Show-Ads submerges into new premedia business - PMP Digital

With annual revenues of over $100 million and over 400 staff throughout Australasia, PMP Digital is the new corporate identity of prepress company Show-Ads, which was acquired by the publicly listed PMP Group in 1996. Responding to the shrinking market for straight-forward prepress work, PMP Digital is seeking to carve a role for itself as a premedia business.

In the past few months Show- Ads 'co-located' its activies into PMP Printing sites in Perth, Adelaide and Brisbane as part of a major restructuring. Last week it sold off its Digital Printing business in North Sydney. (Archive search = Show Ads). The rebranding, which was flagged by Print21Online, was announced to staff state by state before being made public.

In material now released PMP Digital stated its new charter. ‘This is the beginning of a new chapter and a new theme – premedia. Today, the worlds of marketing and communications have taken a digital turn. Film is dead. Grain has changed to pixel. Hand-carved type has given way to vectors and Bezier curves. And Show-Ads is changing too. From the prepress specialists … to the premedia specialists.’

PMP Digital will provide:

Digital Photography – over 20 photographers and 24 studios;

Creative Services – creative/design briefs, artwork and page building,
image manipulation, colour retouching and colour matching;

Graphic Science – research and development of solutions to improve the accuracy of colour fidelity and management across the premedia and the printing process;

Digital Consulting – consulting services addressing both business and technical premedia issues.

The driving force behind the restructure, COO Robin Dixon, said that PMP Digital has restructured and repositioned itself at the forefront of the emerging premedia market.

“Premedia is a natural evolution from prepress, with the added promise of all the power, economy and flexibility of new digital techniques which will allow client messages to be delivered across multiple media from print to the Web and beyond – quickly and accurately.

“Essentially, we are offering customised premedia solutions that integrate people, software and systems to substantially reduce the fixed and operational costs of premedia production. In addition to this, we will work with our clients to reduce risk, improve their time to market and ensure brand integrity.

“We have created new services that will enable us to help our clients manage these processes as effectively as possible, contributing significantly to their competitive advantage. So much so that our promise will go beyond meeting their operational and technical needs – our promise is to provide our clients’ with measurable competitive advantage and to impact positively on their bottom line.”

PMP Digital’s parent company, PMP Limited is the largest printing business in the region having annual revenues in excess of $1.3billion.