SignIQ just the ticket for Little Bottler retail stores

Little Bottler liquor retailers in New South Wales and Queensland use SignIQ for printing their promotional and marketing material needs.

Independent Liquor Group (ILG), an Australian member-owned co-operative for wholesale liquor retailers, has selected SignIQ,to manage its instore promotional ticketing using full-colour using Fuji Xerox DocuPrint C3210DX colour laser printers.

Roger Miller, general manager of IT and Communication at Independent Liquor Group, said that implementing SignIQ will allow Little Bottler stores to better manage printing costs. “[It] ensures our brand is uniformly represented across all retail outlets,” he said.

“The SignIQ solution is easy to use and allows our outlets to print full colour customised promotional materials according to their individual needs. Our decision to use colour printing in-store was driven by the fact that colour amplified the many benefits delivered by SignIQ.”

Michael Ursino, director of SignIQ believes that Little Bottler retailers will now be able to complete their promotional ticketing at a greater speed than before. “Being selected by Independent Liquor Group for this contract is a great win for us and another example of a smart retailer seeing in-store promotional ticketing as a strategic tool,” he said.

“Our Integrated Managed Print Solution for promotional ticketing has demonstrated the flexibility and cost savings that retailers can achieve through colour printing in-store. Retailers can now enjoy the benefits of printing in-store to a business-grade Fuji Xerox printer at an affordable price.”