SmartComm wisens up with first FX495 printer

Queensland-based mail and digital print provider, SmartComm installs Australia’s first FX495 Continuous Feed duplex printer.

According to Rod Peirce, director of SmartComm, the company chose to invest in the FX495 from Fuji Xerox because it required less manpower and would deliver greater efficiencies to the business.

“The FX495 has reduced the time our staff used to spend on print jobs, meaning they can dedicate more time to customers. The duplex printing capability cuts the time spent on a job in half.  We’ve also been able to reduce time spent dealing with labels coming off paper, as the FX495 handles multiple substrates at any one time and fuses the toner onto different types of stock,” he said.

Peirce (pictured) recounted that having the machine has helped the company to attract new business. “[A] new client was looking for a print provider that could handle a variety of complex printing requirements for various types of collateral, from labels and subscriptions notices to direct mail, while delivering high quality and quick turnaround print jobs,” he said.

“The FX495 gave us the competitive edge as it is the only continuous feed printer on the market that offers duplex printing and flash fusion technology to print on multiple substrates.”

Pearson also added that the FX495 has allowed for shorter turnaround times. “The FX495 enables us to deliver fast turnaround on print jobs, which is important when printing various types of stock for an assortment of collateral. We’ll receive data for jobs early in the morning and have the final materials printed and mailed within 24 to 48 hours. The FX495 runs at an equivalent of 230 images per minute on simplex printing and doubles on duplex printing, which equates to 27,600 A4 images an hour,” he said.