Snap goes direct to SMEs

On the tail of Snap’s Level 2 marketing solution for small businesses, Snap has launched its new direct marketing service, Snap Direct.

The new service takes variable data printing to a new level by merging the image on the product with the customer’s name, rather than the more common ‘Dear Joe’-style of variable data printing.

“Snap Direct is different to existing variable data printing because the recipients name or other personal information becomes part of the actual image – for example, it can appear written in the sand of a beach scene,” said Grant Vernon, (pictured) CEO of Snap.

Customers can choose from direct marketing postcard campaigns, wall and desk calendars and folded greeting cards, along with 500 stock images which can be customised to suit clients needs.

“Snap Direct includes ready-made templates which are tailored to suit customers’ needs. It already has more than 500 stock images with a growing range which can be manipulated with database details,” said Vernon.

“With old-style variable data commonly used, Snap Direct gives customers a chance to stand out from competitors and create something memorable.”

Additionally, the service allows customers to track campaigns in real-time through attracting client response through personalised URLs (pURLs).