Snap marketing rebrand delivers revenue boost

An ambitious rebranding strategy by Snap Franchising, one of the largest print providers in the country, is already producing results.

The ‘transformation’ program has been months in the making and follows extensive customer research. The new branding and centre design rollout aims to position Snap as an all-in-one destination for small business print, design and online marketing services needs.

“Our first new model in Pyrmont has already exceeded our initial revenue forecast and we have seen several walk-ins responding to the website marketing,” said Snap CEO Stephen Edwards.

“The new model centres have a strong sales and marketing approach which is based on partnering with our clients and includes our new ‘Ideas Centre’, which helps clients put their ideas to work. The new centres are being more prominently located with a dynamic image and fit-out and we are focused on providing great client experiences. Our Snap brand provides comfort to our clients that we continue to be the experts in print, but now we can offer the essential marketing ‘must haves’ for our clients,” said Edwards.

After more than 100 years in operation, the transformation of Snap’s physical footprint represents “a significant milestone for the company, its franchisees and their clients,” according to a company press release.

Australian small businesses are no longer behind-the-curve when it comes to marketing, and are reaching a ‘tipping point’ that will see them become globally competitive. Changing customer behavior and increasing marketing sophistication among small businesses has been substantiated and validated by specially commissioned research from local firm 10 Thousand Feet.

The research investigated the perceptions, behaviours and preferences of Australian small business owners in relation to marketing services. The study’s findings highlight that Australian businesses increasingly demand a wider range of print, design and online services to market their business, as well as greater levels of customisation and more personalised approaches from suppliers.

“The common theme is based upon high-level client experiences that have a laser focus around helping businesses launch, refresh, promote and grow,” said Edwards. “Through multiple research programs with Snap clients and non-Snap clients, the company is now more focused on solutions for time-poor SMEs. They need a partner in one place that can manage their brand on their behalf and can help them grow their business with the ‘must have’ products and services that they can afford. The SMEs are also keen to know what marketing is best for their industry type and we are able to help them understand which products and services could work best for them.”

Snap Pyrmont in Sydney was the first store to rollout the company’s new strategy, while two new destinations have opened in Victoria and another is scheduled to open in Perth in the next few months.  There are a total of 150 owner-operated Snap centres in Australia and another 35 centres in China, New Zealand and Ireland.