SOS Print and Media goes direct with U&I

Michael Schulz turns his eye on personalisation and partners with U&I Direct.

The director (pictured) of Alexandria-based SOS Print + Media Group announced the partnership with the four-year-old cross-media company this week. Run by Nathan Butler and Cathryn Warren, the company – also based in Alexandria – specialises in personalised solutions that include variable data print, email, PURLs and SMS.

“This is an exciting new chapter for SOS Print + Media and U&I direct. With the ever-changing world of media communication, the consumer is receiving their messaging in multiple, diverse channels and this is a key strength we identified with U&I Direct and its capabilities,” Schulz said.

Nathan Butler, CEO of U&I Direct, sees the partnership as the next stage of the company’s evolution. “Cathryn and I are very proud of our business, and even more so now with our new partnership with the team at SOS,” he said.

Schulz believes that the two companies are well-aligned and have the synergies to work well together. “Not only did we consider them at the forefront of cross-media personalisation, we enjoyed and appreciated Nathan and Cathryn’s achievements in such a short time, as well as their beliefs and goals for the business in the future,” he said.

“Strategically, it’s a great fit for the both of us.”