Spandex is showing off its newest wide format offering by hosting an open house event in Canberra to showcase its new HP Latex large format printer range, on 20 and 21 February.
Spandex Asia Pacific signed a local distribution deal with HP Latex Technology South Pacific in November last year, with the supplier appointed as the local reseller of the HP DesignJet Latex wide format printer range, including the DesignJet L26500 and the Superwide DesignJet L28500.
Now, in a bid to drum up some local interest in its new wide format machines, Spandex is throwing open the doors of its temporary site in Canberra. The open house will feature a demonstration of the HP DesignJet 26500 Latex Printer and a technical presentation of the press range.
For Nathan Barclay, Spandex marketing manager, Canberra was a market that was ripe for the introduction of the HP Latex range.
“The business in Canberra for wide format is always good,” says Barclay. “Our rep goes down there once every few weeks and he’s always had a busy time. We think it’s an open market in Canberra.”
Certainly, since Spandex took on the HP Latex DesignJet range, the company has seen a positive initial response from the local market.
“They’re definitely starting to roll off the floor,” says Barclay. “I think we’ve got at least one in each state, which is not bad considering that we were at the end of one year and at the beginning of another when we signed the distribution deal.”
Once the Canberra open house is done and dusted, Barclay says Spandex will follow it up with more open houses in Queensland, New South Wales and Victoria. “Hopefully, that will happen before Easter. We want to strike while iron’s hot,” he says.
The Spandex HP DesignJet Latex Printer Open House will be held at Canberra Mantra On Northbourne, 84 Northbourne Avenue Canberra, ACT, on 20 February 2013 4pm to 8pm and 21 February 2013 9am to 5pm.