Hard to tell who was having the best time at the Spicers’ stand down at the sign and display end of the show, the paper company’s equipment division or wide format manufacturer EFI.
The ebullient team led by Rohan Dean and Jason Hay could barely keep up with the demand for the EFI Vutek machines. With at least five definite sales and a host of others ‘nearly over the line,’ the stand had a high-energy that was infectious.
Early on in the show the first Vutek GS23250LX Pro went to Visual Solutions, a local printer who bought the engine that was exhibited on the stand. According to Jason Hay, national sales manager – sign and display hardware at Spicers, the sale went to an already convinced EFI customer. “They had an EFI previously, but they wanted more speed, and they loved the speed and quality of the VUTEk, as well as the LED curing.”
Later in the week Ewan Donaldson of Victorian trade signage printer, Vivad, dug deep to buy another Vutek GS23250LX Pro to add to the three EFI machines he already possesses.
All of which went to mightily impress Frank Mallozzi, EFI’s senior vice president, world wide sales and marketing, who had a great time in Melbourne.
At least one if not more Vutek’s were also sold from the DES stand to complete EFI’s stellar show.
The EFI Vutek GS3250LX is a production-level LED UV-curing printer, which EFI promotes as designed to lower total cost of ownership over the machine’s lifetime. It proved a very worthy Print21 HotPick.