Spicers get its hands dirty for krafty new paper

This new variety has an earthly brown shade with features that include a more cultivated vellum surface, a higher level of printability and a range of weights such as 115 gsm, 140 gsm and 300 gsm.

Richard Collins, national marketing manager of Spicers Paper believes that its look and surface separate Tudor RP Kraft from other papers. “Tudor RP Kraft is a unique paper developed specifically for the Australian market. Australian Paper has created a product for Spicers Paper that has the appearance of a natural Kraft wrapping paper, but with the print reliability of Tudor RP. So, for the first time we are able to offer a Kraft type paper that performs with far superior print results."

Kraft isn’t the only new product for Spicers; they have also launched a new White 210 gsm designed for light weigh covers, direct mail, cards and brochures.

So far, the response to the paper has been strong e received a number of order enquiries the same day the mailer was received, and some really exciting projects are already in progress. There was definitely a gap in the market that Tudor RP Kraft has now successfully been able to fill," Collins said.