Starleaton takes on mega Sydney warehouse

Vanishing floor space has forced the wide format supplier to relocate its NSW headquarters and showroom into a larger Brookvale premises with twice the warehousing space, at 3,000 square meters.

According to general manager, Ben Eaton, the company simply ran out of space at its Powell’s Rd premises, despite twice increasing our stockholding area. “As we have added successful new lines such as ContraVision, Roland DG, 3A Composites and our new line of Helix media, the containers keep arriving for processing and we’ve had to store many of them off-site.

“Hopefully, our logistics will improve greatly by having more container handling area, racking and overall space in NSW,” he says.

The staged relocation will take place over the Christmas and New Year break and throughout January. The new Brookvale site includes a full ‘clean room-specification’ converting area, with additional converting equipment planned for delivery in 2012. Starleaton is now able to convert rolls up to five metres wide.

In a bid to make the relocation process as smooth as possible, Starleaton will be holding a moving sale for the next six weeks. Details of sale items can be found via its website under the slogan ‘we’d rather ‘gift it’ than shift it!’

Pictured: Ben Eaton (l) standing in front of the new Brookvale premises with fellow directors Gary Smith and Peter Eaton.


Eaton says customers who take advantage of its pre-move sale will receive no-obligation three-month trials on the two most popular SEAL brand laminators.

“This will free up space as well as give printers an opportunity to try a SEAL laminator for three months and then decide if they want to buy it or return it. There is a small charge for delivery installation and training, but even this is refundable against purchase after the trial period ends.

“When all the hard work is done and the long-overdue expanded showroom is running, we’ll host a party. We like parties,” beams Eaton.

Over the past two years, Starleaton has relocated all of its state branches to accommodate increased warehouse areas.