Starleaton wrapped with new delivery van

The team at Starleaton get busy redecorating its van.

According to Starleaton’s director, Ben Eaton, the company decided there was no better way to promote itself than showing what it was capable producing on the van. “We decided to put our money where our promises are and wrap our own vehicles,” he said.

“It was a true team effort starting with our own staff, then printing on the Epson GS6000 through the ColorGate Rip, using Neschen Performance Airglide 60 cast vinyl followed by lamination on a SEAL 62 using Neschen Performance Clear 60. For application, we called on one of our customers, Artistic Signs of Melbourne. Enzo Fantauzzo and Morris Giddio flew up for a day and used their fantastic skills to apply the graphics.”

Pictured: It's a wrap! The team at Starleaton with the new-look van (l-r) Ben Dias (driver); Peter Eaton (founding director); Ben Eaton (general manager) inside van and Gary Smith (director)

What began as an ordinary yellow 3.5 tonne delivery van is now a sparkling red and black mobile advertisement for Starleaton and its brands. From the initial design concept by an outside design house, Starleaton’s Walter Palombi printed the files on the Epson Stylus Pro GS6000. Each graphic panel was carefully measured for fit and any coachwork anomalies such as plastic guard strips that would remain exposed.

“The printing went flawlessly on the Epson GS 6000, with the low-solvent inks adhering to the Neschen Airglide cast vinyl very well,” said Palombi. Window graphics were printed on a one-way vision perforated vinyl, also on the Epson GS6000.

Following lamination, the team from Artistic Signs took over for the expert application which took about one day. Delivery driver, Daniel Dias, is proud of his ne- look van. “People’s heads turn wherever I drive,” he said, “and customers comment on the quality of the graphics.”