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Steve Venn (pictured), Kodak Australasia’s former managing director is stepping back into the role he vacated in 2010, with current MD Adrian Fleming set to become the company’s general manager of Digital Printing, Asia Pacific Region – a new regional role within Kodak.

The changeover is set to kick off on 1 May, with Kodak indicating that Venn’s re-appointment could open the gates for an additional appointment to be made to manage the regional channel in the ‘near future’.

According to Kodak Australasia, Fleming’s appointment as the new general manager of Digital Printing, Asia Pacific Region is a response to the company’s growth of its digital business in the region. Fleming’s expertise in the digital market segment positions him well to take the role.

“This is a great opportunity for the company and for me personally. The digital print market is extremely dynamic in the Asia Pacific region and I am enthusiastic about working with customers to help grow this segment,” says Fleming. “Kodak has a range of leading edge solutions that can assist customers to work more efficiently and more profitably. I look forward to the challenge of working across the diverse markets of this region.”

Fleming will remain based in Australia for the time being, in part to assure a smooth transition for local customers.

“Australia is an important market for Kodak and I want to take this opportunity to assure our customers that the continuity of our service and commitment will be unaltered,” he says. “Having Steve step back in as managing director is a true benefit to the business and to our customers.”

Venn, who took up the position of director of strategic account management and channels for the Asia Pacific Region in 2010, will continue to oversee Kodak’s strategic accounts across the region until a new appointment can be made to manage the regional channel.

“I’ve learned a great deal working in the Asian markets and look forward to sharing this knowledge with our customers,” says Venn. “We’ve got a terrific team of highly committed people in Australia and I am keen to explore the opportunities in the market to create sustainable solutions for us all.”

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