Stock Journal shows off 3D print

Adelaide Show took Stock Journal on a wild ride into the world of 3D printing.

The South Australian paper, owned by Fairfax, decided to produce a 28-page special 3D lift-out in its August 26 edition, reproducing 3D-enhanced images from the Royal Adelaide Show, and was printed on a Goss Community press.

Percy Henry, production editor-manager at the Stock Journal told Print21 that the publication was an attempt to bring an innovative approach to an historical Adelaide event. “We felt this offered us a chance to capture the imagination of our core readership who look to the Adelaide Show as the pinnacle event on their rural calendar,” he said.

“This initiative also enabled us to capture and engage non-traditional and 'casual' readers as well.”

This is not the first time a newspaper has published in 3D. Earlier this year, the Sun-Herald (also a Fairfax publication), printed a 3D lift-out to coincide with the State of Origin.

The special Stock Journal lift-out strict time management and organization, Henry said. “It involved a heck of a lot of research, the adoption and implementation of a new set of skills over a very short period of time, many sleepless nights, copious amounts of communication both internally and externally, time, time and more time, untold amounts of dedication and perseverance from dedicated and motivated staff and the will to conquer the technology."

The chances of Stock Journal putting out another 3D publication in the future is not out of the question. “The phones started to run hot even before the publication hit the news-stands,” Henry added.