Stream goes better with Coke

The iconic contract includes the national production and distribution of the soft drink giant's $million-plus retail presence point of sale materials. A wide range of different types of printed materials is involved including offset, screen and flexo materials.

According to Andrew Price, CEO of Stream, the contract was won on the company's ability to deliver immediate cost savings and ongoing value. "Stream is very excited about working with Coca-Cola because it is one of the most recognised brands in the world," he said.

Price nominated the company's experience in ensuring brand consistency across different printing methods and substrates as one of the deciding factures in winning the contract. "Offset printers made be very good at ensuring brand consistency across different offset jobs but we have the methodology developed over many years to ensure consistency over the different processes," he said.

He flagged new initiatives in colour management from Stream, which he claims will have industry-wide impact. "The colour quality bar is definitely going to get higher," said Price.

He reassures the local industry that the large majority of Coca-Cola's work will remain in Australia, while claiming Stream's success is a win for mid-size printing companies. "Normally mid-tier printers wouldn't get a look in at large corporate accounts such as Coca-Cola, which would go to the big guys. We allow them to get work they wouldn't normally see," he said.

The announcement comes as Stream Solutions is on a roll following its recent appointment as the Victorian Government's print manager, responsible for placing millions of dollars worth of printing work. Concern in Victoria
A series of meeting between the state government, Printing Industries and Stream Solutions is ongoing trying to arrive at a formula for transparency in the operation of the contract.

The latest win for Stream reinforces its position as the nation's leading print management company - or as it refers to itself, provider of integrated communication services. It buys over $100 million of print per year and its customer base includes 'a large federal government agency and major corporations in the banking and telecommunication sectors.'

Stream is a subsidiary of giant logistics corporation, Toll Holdings.

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