Supa Stik drinks to global success in HP Indigo Digital Labels and Packaging Contest

Western Australia company, Supa Stik Labels & Labelling Systems, wins alcoholic beverage labels award in HP Indigo Labels contest.

The award is a major milestone for the company, which last year was a runner-up in the same category. Supa Stik was the only Australian winner in the third annual contest, which attracted 270 entries, a 48 per cent increase on the previous year’s contest. All submitted entries were produced on HP Indigo presses and were displayed in HP’s exhibit at the Labelexpo trade show in Brussels last month. (For the full report, click here).

According to Alon Bar-Shany, vice president and general manager, Indigo division, HP, said that the quality of entries received was impressive. “Product brand owners, designers and label and packaging converters are growing in creative directions based on the outstanding quality and production flexibility HP Indigo offers,” he said.

“The end result is that the industry is seeing more and more top-quality labels and packaging work produced with digital – especially the winning entries showcased in this year’s contest.”

Contest entries were judged by a panel of independent, industry-recognised experts, including: Paul Baker, principal scientist at Procter & Gamble Technical Centres Ltd.; Paul Clayton, managing director of Royston Labels; Michael Fairley, director of strategic development for Tarsus Expositions and Publishing's Label Group; Andrew Thomas, group managing editor, Labels & Labeling; and Anthony White of AWA Consulting.

HP launched the contest in 2007 to promote quality and ingenuity in the digital labels and packaging printing market, and invited HP Indigo press users to submit jobs that represent the distinctiveness of their company, prove their progressive printing capabilities and showcase the impressive execution of a digital production challenge.