Sustainable paper guide helps printers turn a green page

New guide helps printers and direct marketers choose best paper for their business, and the environment.

Australian Paper’s Sustainable Paper Guide provides information on sustainable paper choice and references the Australian Government’s new National Carbon Offset Standard initiative (NCOS) which replaced the Greenhouse Friendly program on 1 July this year.

According to Sam Pudney, product and business development manager for Australian Paper, the guide, which launched last week, was created in an attempt to educate the wider market on the benefits of using sustainable paper stocks.

“It provides users with guidelines as to how to choose a sustainable paper and consider both the social and economic impacts of their paper choices,” she said.

Since its launch last week, Pudney reports that there has been a positive response to the guide. “There seems to be a lot of interest in this tool in the market,” she said. A printed edition will be available in the future and distributed via merchants.

“Paper is a very visual tool that marketers use and if you make a wrong choice with that it can have a damaging effect to orders and reputation,” Pudney said,  “choosing a sustainable paper helps you communicate that you care about sustainability as an organisation. It shows you are taking positive steps.”

Interested parties can obtain a copy of the guide by clicking here.