Fuji Xerox Printers has expanded its distribution partnership with Synnex Australia to include the entire Fuji Xerox print portfolio.
“We’re excited to be expanding our long-standing partnership with Synnex to include our entire product range,” says Mo Kandeel, GM Sales for Fuji Xerox Printers Australia. “We’ve been successfully selling via Synnex in the retail space for a number of years now and are thrilled with the opportunity to be reaching broader markets with the introduction of our mono and colour, multifunction and A3 devices into Synnex’s portfolio of solutions.”
Kandeel says the expanded partnership aligns with Fuji Xerox Printers’ strategy to achieve growth by focusing on expanding its reach across the IT, Tier 1 and Tier 2 systems integrator markets.
“Given Synnex’s extensive distribution networks in Australia, this deal represents a new opportunity for Fuji Xerox Printers to not only grow and consolidate its footprint in this market, but also introduce a whole new range of products to new and existing resellers and system integrators.
“Synnex is the leading broad based distributor in the country, with national reach, warehousing and logistics. Expanding our portfolio has enabled us to gain access to over 3,000 print resellers across Australia.”
Jay Ko, Synnex Australia product director, says: “We are pleased to see the expansion of our Fuji Xerox range. This is in line with Synnex strategy to focus on the fast growing A3 MFP segment and further strengthen Synnex position in Managed Print Service solutions.”
Synnex Australia, one of the largest distribution companies in Australia, is a division of Synnex Technology International Corporation, the largest IT distribution company in the Asia Pacific region and ranked the third largest worldwide.