Take-up of black & white Nuvera sparks digital war

The competition for the mid-production black & white market is red hot as Fuji Xerox shrugs off competition from Océ. According to Fuji Xerox Marketing Manager for Printing Production Systems, Simon Lane the success of Nuvera has come in the teeth of competitor activity targeting Fuji Xerox.

“It’s no secret that one of our competitors has launched a product into the market at the same time as Nuvera, and have invested a lot of effort in matching themselves against Xerox,” he said.

“We are flattered to know that our competitors see us as the market benchmark, but we’re aiming a little higher. We want to grow the total eligible market for digital print by educating end users about the print quality now possible on Nuvera.”

He claimed the number of new customers buying Nuvera has been especially pleasing, particularly offset printers with no previous experience in digital. “There are an increasing number of printers who consider digital as a bona fide alternative to offset, and we are focused on growing that market.

"Quick-printers, commercial printers, legal firms, education and offset printers are among the customers who have chosen Nuvera,” said Lane.