Taylor bids adieu to print in lifestyle change
IVE national sales director web offset and distribution Natalie Taylor is calling time on her 25-year career in print, opting for a lifestyle change to run paddock-to-plate experience venue Milk Haus on the NSW South Coast.
Taylor said, “It was an opportunity that came up one night on my feed. My partner and I had thought about making a move in the future, but when we saw it we decided lets do it now while we are still young.”
Taylor has been with IVE for 13 years, starting as a sales rep in the days when Webstar was owned by Champ. Since the Seligs came back into the business, her career has progressed rapidly, and she now has one of the highest profiles in the industry as an avid and articulate promoter of print.
She has been in print all her working life, beginning with the English family’s Torch Publishing newspaper business in Bankstown, which is still in operation.
She said, “I have been lucky to work with some wonderful people, beginning with John, Christian and Trent at Torch, and then all the people at IVE, where we are like family. The senior management team of Geoff, Darryl and Matt have been supportive of the move, although I will feel sad when I leave for the final time next Friday.”
She said, “It is not a flippant move, my partner Katie Stidwill is in a senior role at McKinsey, as I am here. It is a big change, but we are not afraid of hard work, and it is realising a dream.”
Milk Haus is a long way from a high-street café. It is a destination experience three minutes outside of Milton, with much of the café’s produce grown on site and the rest sourced form locally sustainable producers. Taylor said, “The sustainable nature of the business was important to us, we want to work with the local community and local producers to deliver an authentic experience.”