Testimonials prove powerful PR

Print PR queen, Philippa Lowe, launches online publicity kits for businesses to enhance sales.

Lowe, (pictured) who has run her own PR firm, JustGoWrite which specialises in the printing industry, for the last 10 years, saw a gap in the market and wanted to educate business of the power of testimonials.

“The power of greater publicity and a glowing testimonial is priceless when it comes to attracting and closing sales,” she said.

“I receive calls and emails every day from people saying they want to grow their businesses, but these have a very small budget for publicising what they do. I wanted to find resources to help get their name up in lights.”

Working with the printing industry, Lowe has seen those who embrace marketing achieve greater results and success than those who don’t; and she believes that with the current financial crisis there has never been a better time to embrace marketing and publicity.

“In a tight economy people all look to cut costs,” she said. “But this is actually the best time to be marketing because it puts you above those who aren’t.”

Lowe’s courses include Boost Business with Testimonials Kit $34.9; DIY PR & Publicity Kit $149.99 and Gold Star PR Coaching Program $299/month.

Lowe is also author of a special report revealing how businesses can implement free or low-cost publicity to generate revenue. It's available to download for free here.