The Australian Catalogue Association 22nd Annual Catalogue Awards will be held on Friday 9 August at Peninsula in Melbourne’s Docklands.
For Kellie Northwood (pictured), executive director of the Australia Catalogue Association, this year’s awards event showcases the continued popularity and relevance of printed catalogues in the local marketplace. According to the latest research by Roy Morgan, over 70 per cent of Australians aged 14 and over read printed catalogues.
“Catalogues bring the shop front to the kitchen table,” says Northwood. “They encourage people to go to a store, and with the growth of digital consumers, they are driving people online either to make a purchase or do some research.”
Australian Catalogue Awards entrants are judged across seven key areas including cover design, internal design, photography, merchandising, branding, copywriting and effectiveness (selling power).
This year’s judging panel includes senior representatives from: M&C Saatchi, Our Agency, Ideaworks (Y&R), Howards Storage World, Badjar Ogilvy, Cumming Agency & Studios, Harvey Norman, Coles, Xavier Advertising, Rhubarb & Custard, BMF, Sinnott Bros and JWT among other major Australian agencies and retailers.
“We’re expecting hundreds of entries across 11 categories, including the coveted ‘Catalogue of the Year’ award,” says Northwood. “There is such a variety of skills and professions that make up the catalogue industry, and the awards are an opportunity to collectively acknowledge the intelligence and creativity involved in producing what remains one of the most popular and effective marketing mediums.”
The awards will be held at Peninsula, in Melbourne’s Docklands on Friday, 9 August.
For more information, contact William Thomson on (03) 9866 4722 or wthomson@buchanwe.com.au.