The chemistry is right between Fluid Technologies and ABC-Allied

Fluid Technologies wins the rights to be the sole Australian distributor for all ABC-Allied pressroom products.

"We are delighted to be in partnership with such a large multinational that allows us global access to further advanced products from our market," said Kel Drewett, managing director of Fluid Technology, a supplier of pressroom chemistry, established in 2005.

ABC-Allied has manufacturing sites in the UK, USA and Asia, but the company has previously not been able to develop its presence in Australia to the same degree. A spokesperson for ABC-Allied said that the company looked forward to seeing its range of products professionally handled in the Australian market.

In order to be chosen as the sole supplier, Fluid Technologies was first required to submit a business plan outlining its intentions for working with ABC-Allied. "They were impressed with our professionalism and commitment; they were amazed to see that we have a ten-year plan," Drewett explained.

"We want to be known as the best in our market and they were looking for a true partner for the full range of their products for the long term."

The deal will not only allow for the expansion of ABC-Allied, but will also develop Fluid Technology's reputation throughout the printing community. "It will allow us a truly global reach for technology," said Drewett.

"Our future is very bright as we continue to grow. The market has been crying out for what we are offering for some time now - it is up to us to lead and educate the market."