The great exchange brings graphic arts workers together

Leveraging on D2P's PDF Express workflow technology, The Print Exchange is an online workflow system that delivers error-free artwork to printers across Australia. DG Design Network decided to join forces with D2P upon realising the synergies that exist between the two organisations, which in turn can promote The Print Exchange to their subscribers.

It is hoped that The Print Exchange will work to lower the barriers between designer and printer. 'The call of the internet has been too strong, making it time to move between paper and the digital worlds," said Colin Wood, ceo of DG Design Network. "Our new online medium will form a bridge between creative professionals, professional associations, organisations and companies like D2P that offer innovative services to strengthen the connectivity of the design community."

The Print Exchange will allow DG Design Network's members to search, select and send artwork to their printer, and gain greater control of the end result of their work. "DG Design Network's subscriber/member base can now use creative tools to their fullest potential yet be certain that even the most complex artwork will preview, proof and print as expected," said John Weichard, D2P's managing director.

Australian print services are also expected to reap the benefits of this service, according to Weichard, who listed additional revenue stream and channel of distribution, reduction to prepress and production costs for the average print supplier and improving turnaround times as the main advantages.

"The cooperation agreement will enable the join marketing of our innovative workflow system for designer and printer," he said. "The partnership with DG Design Network will not only provide us with a new and efficient 'go to market' channel but also further promote what the Australian has to offer with the system highly adaptable to overseas print markets."

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