The New LEP - Trade Printing. Redefined.
30 May, 2017 —There are three external elements to LEP’s re-launch - the brand change, a new shop front (public website) and the new shop My LEP (integrated ordering system). However, there is more to this than just an outside change at LEP, we have also changed how we partner and support our clients by investing to make their businesses more profitable.
Our New Brand
Our customers and their consumer needs are constantly transforming, Trade printing is constantly evolving technologically and culturally. It's change or get changed out, a challenge that we have taken head on at LEP.
For the last year and a half, we have worked intensively with this new ambition and are about to launch the next stage.
On May 11, we started on this new journey with our new visual identity - the first of many changes.
Our coloured cog style logo and previous brand has been replaced with a brand that reflects how we want to be perceived in the future – capturing the technical nature of printing, its pulse and speed.
The branding is the just the first part of the customer story, but was actually the last part of LEP’s change journey.
Our New Website
The LEP web site has been completely redesigned to reflect our new brand and also provide our customers an unprecedented amount of information and helpful resources. This is also the first time our website has been fully accessible from phones and tablets.
The updated site includes enhanced navigation and a revised content structure with the sole intent of delivering the same experience we give to our customers when they order with us – it’s fast, it’s responsive and it’s friendly.
We have extended our customer support even further with live chat inside our ordering system and a dedicated support centre for customers to get their questions answered quickly.
Unlike our old website, plenty of information regarding our growing product line including our print options and stock can be found right on each product page. Plenty of resources such as our artwork guidelines and print templates are available there too. These pages prominently feature LEP’s forte range; Australia’s largest same day and next day dispatch product range.
We needed to give customers an easier way to see LEP, our people, and our vision to partner with their print business. Hence, we’ve put a lot of effort into the site presentation with photos, video and graphics so that our customers get a real sense of who we are.
Before we started work on our new website, we had already set out to evolve online trade printing with our new ordering system, My LEP (formerly LEP Online), which has been a year and a half in the making. It’s the true cornerstone of our business and its redevelopment is the biggest innovation LEP has done in years.
My LEP – Our new online ordering system
My LEP is our fully integrated system which covers quoting and ordering through to manufacturing and distribution. It’s seamless and very cutting edge technology, whilst enabling customers to customise any job detail. Providing different service needs to different clients.
My LEP has redefined how you order, with a modern user interface reinforcing our new brand and streamlined menus to an easy product selection. At any time day or night, you can browse millions of product options, prices and quantities and order instantly. Click on the product icon to view and compare product options online for various quantities, stocks and even the speed of delivery all on one screen.
Customers can view all the courier services on offer based on the delivery address and then choose the courier and the service level that suits their client for every order with just one click. There is also the added benefit when you consolidate orders by delivering several jobs to the same address - you will see a reduced freight rate, saving real dollars and valuable profit.
We have upgraded a favourite to personalise every order by having your logo printed on all your orders that we dispatch to your clients. Without a trace of LEP branding or address details it looks as though it comes straight from your business. Hence, we take special care to adequately package and protect your pint jobs as we know it reflects on our customers.
My LEP uses the fully integrated support features and resources on lepcolourprinters.com.au including the online chat feature to assist customers’ right when they need help. There are also lots of other changes to assist clients to view job and customer history and re-order.
We have changed about every element of LEP business and met the demand created through lean manufacturing, product and service offering, with our new sites. We are now about to embrace the next transformation, in the never ending journey of continuous improvement as a 100% trade print partner.
The Promotion
To celebrate the NEW LEP we will be encouraging customers to take advantage of our 20% off all Digital products promotion, throughout June. This promotion includes our same day dispatch range and all digital product types, business cards, loyalty cards, flyers, brochures, corporate folders and even magazines.
Customers just need to log on to my.lepcolourprinters.com.au (My LEP) to join the celebration sale.