Thirsty work brings beer bundle together

Beer lovers get the whole package thanks to a New Zealand initiative which combines two beer glasses with a standard dozen box of Export 33.

The idea of bringing bottle and glass straight to the consumer was conceptualised and designed by Production Partners’ Lee Shaw. The functional point-of-sale creation has proven popular in the commercial marketplace and is now a contender for a Pride In Print Award in the packaging structural design corrugated cases category.

“The packaging needed to be strong enough to hold and protect the glasses as well as follow the brand in terms of style,” said Shaw.

“Crucially, it had to easily attach to the existing pack of beer and all of this had to fit within the budget too.”

Pictured: Pride In Print judge, Grant Lefus, with the entry.

“We have had very good feedback and subsequently even made a standalone version for a conference that was used as a giveaway as a glass pack only.”

Shaw’s passion for beer meant that the inspiration for the concept came readily. “I suppose it was one of those things that just jumped out at me and made sense, and was within all the realms of production and cost,” he said.

Production involved a printed four-colour process and gloss-laminated one side on 170gsm sumit gloss stock, the package was line-mounted onto 212E flute, then die-cut formed and finished.

“The production of this job needed to have four different suppliers which I co-ordinated individually. So I wanted them all within close proximity and with familiarity to each other so I could make the deadline and oversee each stage easily,” Shaw said.