Totem toasts vodka invitation at Pride In Print Awards

Direct marketing drink invitation puts Wellington’s Totem Communications in the running for a Pride In Print Award.

Totem’s use of traditional printing techniques and media communication skills in creating an embossed, foiled and bound book containing a detective story, special code and a miniature bottle of 42 Below vodka has caught the eye of Pride In Print judges.

According to Jono Ashman, creative director of Totem Communications, the invitation, (pictured below) which was issued during last year’s Festive Season, received a 76 per cent response rate within four days of dispatch.

Ashman believes that the invitation’s strength lies in its use of two mediums.
“We have created a variety of direct marketing campaigns that make use of both printed and online mediums,” he said.

“What stood out in this job was extending the impact that data-merging can bring to direct marketing.”

DPod Digital Print data-merged and digitally printed the pages; Die Cutting Services die-cut the hole for the miniature Vodka bottle and Tim Garmonsway from Bookbinding Etc collated, embossed, foiled and bound each invitation.

“Each supplier we worked with on this job has proven themselves on various projects in the past,” Ashman said. “I have always found New Zealand’s print industry to be passionate, innovative and detail-focussed.”