TRMC and FIA negotiate further charity mail discount
Fundraising Institute Australia (FIA) and The Real Media Collective (TRMC) have achieved a further discount in negotiations with Australia Post across Charity Mail, to assist during the Covid-19 recovery period.
The new programme will provide charities with a postage rebate of 10 per cent on any incremental Charity Mail activity undertaken from 1 October to 31 December, compared to the same period in 2019. Charity Mail is one of the few sectors in direct mail which is showing resilience during Covid.
The rebate applies to the incremental Charity Mail volume achieved through this period compared to the same period in 2019, adjusted for any Charity Mail volume shortfall that occurs in the following quarter, 1 January to 31 March, compared to 2020, and to any applicable credit claims in those periods. It is only available where Charity Mail volumes have been lodged on the charity’s own charge account both last year and this year.
“Our members include printers and mail-houses across Australia. Working with Fundraising Institute Australia and Australia Post to develop relaxations for charities provides solid volumes for our members and the broader industry, as well as support to charities who use direct mail for donor acquisition campaigns. Now, more than ever, charities need this support and we thank Australia Post for working with industry to achieve this relief,” Kellie Northwood, CEO, The Real Media Collective, said.
This isn’t the first time FIA and TRMC have secured postage relief, with Charity Mail relaxations offered in May for charities and industry.
“This rebate will benefit charities of all sizes with their fundraising efforts and will be of huge benefit at a challenging time. We are delighted to have negotiated this kind of rebate - a great example of how working with industry, Australia Post and charities can deliver meaningful results” Katherine Raskob, CEO, Fundraising Institute Australia, said.