TRMC gains major wins for charity mail
The Real Media Collective has gained a major win from AusPost, lobbying the mail monopoly to agree a relaxation of terms across Charity Mail, with Promo Post concessions next in the association's sights.
Working with Fundraising Institute Australia and Australia Post, TRMC secured a trio of concessions for Charity Mail as the sector, like all others, tries to navigate through the crisis.
Under the temporary deal, Charity Mail now qualifies for a 10 per cent discount on any incremental mail volumes, compared to the same period last year.
In addition, the relaxations will provide temporary relief on thickness and weight break for campaigns previously mailed as small-sized articles.
And, the third tranche of concessions sees relaxations on PO boxes for charities, which Kellie Northwood, CEO, The Real Media Collective, said will speed up their processes.
Northwood said, “Our members include printers and mail-houses across Australia. Working with Fundraising Institute Australia and Australia Post to develop relaxations for charities provides solid volumes for our members and the broader industry, as well as support to charities who use direct mail for donor acquisition campaigns.”
This isn’t the first time TRMC has secured postage relief, with Print Post seeing the first relaxations, followed by Charity Mail. Northwood is now pushing for review of the third of the three major mail products, Promo Post.
Northwod said, “Print Post is more complex, but we didn't want to wait for it to be resolved before making the other agreements live.”
“These discussions take some time to work through the regulations, the impact on Australia Post processes, and the benefit to the industry.
"We are in regular contact with Australia Post on all postage matters, and I have to commend the Australia Post team who have worked with a strong focus on outcomes to provide solutions," Northwood said.
"I want to thank Australia Post, Fundraising Institute Australia, the charities and our members who worked through the possible solutions. Without your insights, we wouldn’t have been able to develop these relaxations."